Customers pay for their experience, not your product or service. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable price, product, or service.
The value to your customers is in their personal interactions, not your “cash or credit” business transactions. To earn customer loyalty, don’t get inside their heads. Get inside their hearts. Create an emotional connection. Think RELATIONSHIPS or Go Broke. Literally.
QUI QUOTE: Your customers don’t care about your NPS, CSAT, or CX metrics. They only care about theirs: One to One. Human to Human. Heart to Heart
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