Service Is Not Servitude

Several days ago, I was told that the counter person did not want to say, “How may I serve you?” “I’m not a servant,” she said. She already had an attitude that disdained servitude. To her, servitude meant slavery, having no liberty to determine one’s own way of life. Servitude is having no freedom, consigned to a lifetime of misery and boredom.

Service is not servitude. Service IS having the liberty to determine one’s own actions, in this case, not to satisfy them, but to actualize their happiness. Service is not satisfying your customers because you have to please them. Instead, make your customers happy because you want to please them. Emotionally bond customers when you are interacting with them. Don’t take care of your customers because you have to. Care for your customers because you want to.

Instead of having a negative attitude of servitude, have a positive attitude of service. Do more than satisfy your customers. Personalize your interaction to emotionally bond them to you. Then make them happy. Good service is having a smile on your face. Great service is having a smile on your customers’ faces.

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