Be the Customer

As a customer service professional, you have been told by your supervisor to interact with all customers as if they are the customer persona. Of course, it is easier to have one of your customer personas. A persona is the general image of customer personalities. A persona is many customers wrapped all in one. 

But a customer is just one individual. Unlike a customer persona, each customer is different from the other. Each is unique. 

So don’t be like the persona of all the customers. Be just one customer.

As a customer service professional, you “think” like the customer. You rationalize the problem as you see it when you resolve any issue. But rather than think like the customer, be just one customer. Don’t just think like the customer, feel as that customer. If you think the product or service is over the top, but your customer feels that it’s ho-hum, then it’s ho-hum. If you feel that the problem is small, but your customer feels it’s A BIG DEAL, then it’s a BIG DEAL! 

So when you are interacting with customers, you must do more than just think like all of them. You must ”Be the Customer”. Yes, it would be easier for you, but that is not what customers want. Customers, each uniquely feeling, want it to be easier for them.   

Put aside your rational person to think like the customer. Instead, Be the Customer. Recognize that, as the customer service professional, you are emotionally bonded as if you are that customer. Feel that customer. Respond to every interaction as if you were that customer. At the end of the day, your customers, each uniquely feeling, are not only satisfied, they are emotionally happy. And when they’re happy, you’re happy. 

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