The “World’s Best” customer experience is not what “the World” sees it to be, but rather is what one customer personally feels it to be. To them, it’s their “World’s Best.”
English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed.” So, I encourage you to remind yourself and your colleagues about this week’s Rule of Three QUI TAKEAWAYS to deliver the World’s Best Customer Experience. Why only three? Because nobody can remember Number Four.
QUI RULE a.k.a. THE PLATINUM RULE
The “World’s Best” customer experience is not what “the World” sees it to be, but rather is what one customer personally feels it to be. To them, it’s their “World’s Best.”
English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed.” So, I encourage you to remind yourself and your colleagues about this week’s Rule of Three QUI QUOTES to deliver the World’s Best Customer Experience. Why only three? Because nobody can remember Number Four.
QUI RULE a.k.a. THE PLATINUM RULE
Don’t treat customers as YOU expect to be treated (The Golden Rule). And don’t treat customers as THEY expect to be treated. Instead, treat your customers better than they expect to be treated (QUI Rule a.k.a The Platinum Rule). Don’t be just good. Be GREAT out there!
RELATIONSHIP
Customers pay for their experience, not your product or service. And it’s THEIR experience, not yours. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable best price, product, or service.
The best emotional value to your customers is your personalized interactions with them, not their “cash or credit” business transactions with you.
The customer’s relationship with you, not their purchase of your product, is the conduit where true customer experience value flows. To you, relationship capital is the only real currency of value to grow your business. So, when it comes to your customers and you and your business,
Think RELATIONSHIPS or Go Broke. Literally.
SMILE
Good customer service means putting a smile on your face. GREAT customer CARE means putting a smile on your customers’ faces. When it comes to customers and your service, don’t be just good. Be GREAT out there!
When you remember and follow the Rule of Three QUI TAKEAWAYS, you will deliver the World’s Best customer experience.
#customerservice #customerexperience #custserv #custexp #cx
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BILL QUISENG | Deliver the World's Best Customer Experience 