OUR PASSION STATEMENT: First, we will be best for our customers. Then, we will be first among our competitors.  

Mission statements don’t enthuse people to engage and WOW customers. Passion statements do. In the spirit of paying it forward, I offer you this  

OUR PASSION STATEMENT

First, we will be best for our customers. Then we will be first among our competitors.  

Let’s not serve to satisfy our customers. Satisfied customers feel that their experience is good, not better, just average. Nobody raves about average. And satisfied customers will not return when they find something better or less expensive.

Instead, let’s serve to WOW our customers! Let’s serve to CARE.

• COMMUNICATE with every customer with a smile, eye contact, and polite interaction. Inform each customer transparently and interactively of the product’s or service’s function, liabilities, and advantages to them.
• ACKNOWLEDGE each customer’s presence and value to us and our business.
• RESPOND promptly and empathetically to each customer’s questions, concerns, and complaints.
• ENRICH the experiences and, ultimately, the lives of every customer.

When we CARE, our customers are WOWED and happy, intent on returning repeatedly, spending more money, and raving about us to others on social media.  

Let’s not be just good to satisfy our customers. Let’s WOW them! Let’s CARE for them. And let’s be GREAT out there!

#customerservice #customerexperience #customerloyalty #custserv #custexp #cx