Now is the time for our Customer CARE Revolution!

On July 4, Americans celebrate Independence Day. In part, the Declaration of Independence proclaimed

That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it … and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.

With that in mind, we, as customers, proclaim our independence from the tyranny of “Profits over People” retailers who care more about revenue dollars, market share, stock prices, bottom-line profits, and even their competitors, than people – us, the customers.

To paraphrase John DiJulius’ battle cry, it’s time for a Customer CARE Revolution! Let’s be revolutionary to express this:

We, as customers, pay for our experience, not a company’s products or services. It’s OUR experience, not theirs. We buy with emotion and justify that decision with reason. We seek the best emotional value in our entire experience, not the minutiae of a company’s logically reasonable best prices, products, or services. And the best emotional value in our experience is in each retailer’s personalized interactions, not their “cash or credit” sales transactions. To earn our loyalty, don’t get inside our heads. Get inside our hearts. Create an emotional connection. Think RELATIONSHIPS or Go Broke. Literally.

We demand that every retailer service mantra to us is:

We are Customer CARE. We don’t just serve to satisfy customers. We WOW them! We CARE.

COMMUNICATE with each customer with a smile, eye contact, and polite interaction. Inform each customer transparently and interactively of the product’s or service’s function, liabilities, and advantages to them.

ACKNOWLEDGE each customer’s presence and value to us and our company.

RESPOND empathetically to each customer’s questions, concerns, and complaints.

ENRICH the experiences of every customer.

When we CARE, each customer feels respected, appreciated, and valued. They are WOWED and happy.

Now is the time for our Customer CARE Revolution! Let’s be revolutionary! Let’s have our retailers not just serve to satisfy us. Let’s have them WOW us! Let’s have them CARE for us! And let’s have them be GREAT out there!

#customerservice #customerexperience #custserv #custexp #cx