Don’t serve to satisfy. Serve to WOW! Serve to CARE.

“Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!” Tom Peters.

Customers are paying for their experience, not your product or service. They buy with emotion and justify that decision with reason. And customers seek the best emotional value for their experience, not your logical best price.

Your value to the customer is in the interaction, not the transaction. So think RELATIONSHIPS or Go Broke. Don’t serve to sell to customers. Don’t serve to satisfy customers. Serve to WOW them. Serve to CARE.

  • COMMUNICATE with each customer with eye contact, a smile, and polite interaction. Inform each customer transparently and interactively of the product’s or service’s function, liabilities, and advantages to them. Listen empathetically to understand the customer’s questions and concerns.

  • ACKNOWLEDGE each customer’s presence and value to your business.

  • RESPOND compassionately to customer questions, concerns, and complaints.
  • ENRICH the experiences of every customer.

And when you CARE, each customer is wowed and happy, intent on returning, raving to others.

Leave a comment

Filed under Customer Service

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.