Category Archives: Marketing
Your voice mail greeting is costing you business.
Of course, the best customer service is to have any person answer any phone ringing. But if you’ve decided that voice mail is acceptable, does your voice mail greeting sound something like this: “You have reached the office of . … Continue reading
Filed under Customer Service, Marketing, Training
Why being Number One Matters.
Several months ago, I was speaking in Portland, Maine. I flew in the evening before the event, would do the presentation in the morning and be flying back by the afternoon. So I only had one night in Portland. And … Continue reading
Filed under Customer Service, Marketing
When it comes to market share, nobody remembers Number Four.
On a sheet of paper write down all your competitors that do what you do or sell what you sell. And now rank the list objectively according to market share or perceived customer value. I am here to tell you … Continue reading
Filed under Customer Service, Marketing
